Fraud Protector

Fraud Protector pattern recognition algorithms monitor lead submissions in real-time to identify common patterns of lead fraud

Lead fraud is a fact of life in the lead generation industry, and the Fraud Protector product is an inexpensive insurance policy against getting hurt by fraudulent lead practices. Unfortunately most lead fraud is identified after leads have been submitted, requiring valuable time and resources to track down and manage these activities.

Fraud Protector detects and isolates fraudulent leads in real-time to avoid the submission of these leads. It also eliminates the overhead associated with managing the investigation by providing a series of instant alerts

Fraud Protector Product Features

- Individual lead sources are identified and isolated when fraud detectors are triggered, while allowing remainder of leads to pass unimpeded.

- Customizable alert system allows for email alert messaging, individual lead blocking, or lead source blocking when Fraud Protector detects suspicious leads

- Integrates easily with Lead Validater to deliver an unmatched level of lead quality protection

- Identifies multiple indicators of fraudulent lead submission, including:

- Submissions from suspect IP addresses

- Identifies duplicate leads

- Identifies patterns of bulk lead resubmissions

- Identifies patterns of abnormal geographic concentrations

Lead fraud is a problem that impacts our entire industry. Please contact us with your lead fraud horror stories so that we can continue to identify new types of lead fraud and integrate these into our fraud detection algorithms. Click here to submit your lead fraud horror story, or suggestions for other lead fraud activities to monitor for: