CPA/Continuity Programs

CPA and Continuity Club Programs, where an advertiser pays a large bounty to acquire a new customer who supplies a credit card to enroll in a program with ongoing monthly billings, have grown very popular in affiliate marketing. CPA customer acquisition programs allow an advertiser to pay for a "customer" rather than a lead, reducing the risk of making unprofitable affiliate marketing investments

While CPA and Continuity Club customer acquisition programs eliminate the issue of converting leads to paying customers, these programs face their own set of problems. The biggest problems facing CPA and Continuity Club acquisition programs are high credit card charge-back rates, and high attrition levels

Our analysis of continuity club acquisition programs, (i.e. credit reports, diet products) indicates that programs with ongoing monthly credit card billing typically experience 50% attrition before the first billing period. After that, an additional 50% attrition between the first and second billing periods is common

Thus, the typical CPA acquisition campaign ends up with only 25% of the customers purchased days after the initial enrollment. Plus, high credit card chargeback rates are experienced, leading to high merchant account costs and penalties.

Lead Decisioning for CPA and Continuity Club programs solves this problem by identifying up to 50% of new customer acquisitions likely to immediately attrite, or chargeback the initial credit card purchase

Lead Decisioning for CPA/Continuity Programs

- Solves the biggest problem with CPA programs - paying high acquisition bounties for new customers who immediately cancel their membership

- Real-time scoring solution identifies up to 50% of new customers who will immediately cancel membership before they reach profitability

- Grow the size of your CPA and Continuity Club business by allowing the usage of lead generation sources that were previously unprofitable