Lead Decisioning Scoring Platform

Performance based marketers are spending billions of dollars annually on leads from one of the fastest growing segments of online advertising. Yet the growth of most lead generation campaigns is constrained by one factor; lead quality

The ability to increase lead quality drives increased demand for leads, larger lead budgets, and increased lead values. Only the Lead Decisioning Scoring Platform (LDSP) delivers the ability to increase campaign revenue by increasing lead quality

The patent pending LDSP is the only lead scoring solution built for the lead generation business, by veterans of the lead generation business. LDSP is more sophisticated and more accurate than simple regression modeling. LDSP integrates experience-based decision trees, heuristics, and 3rd party data to deliver more accurate results.

Lead Decisioning Scoring Platform Features

- Lead Decisioning scores leads in real-time based upon conversion probability

- Increase lead conversion rates by 25% - 50%

- Work with more lead generators and publishers of varying quality

- Optimize lead quantity and lead quality

- Output customized to your needs; scored value, tiered output, simple yes/no

- Quick and easy integration requires less than 1 day to integrate and turn on

- All leads returned phone and address validated, and CASS certified